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Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety.� For the successful communicator this book provides the both framework and the necessary tools.�
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This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples�provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.
- Sales Rank: #75867 in Books
- Brand: O'Hair, Dan/ Friedrich, Gustav W./ Dixon, Lynda Dee
- Published on: 2010-02-25
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.90" h x 1.00" w x 7.90" l, 1.76 pounds
- Binding: Paperback
- 456 pages
From the Back Cover
About the Author
Dan O'Hair is Professor and Chair of the Department of Communication at the University of Oklahoma. He received his Ph.D. in 1982 from The University of Oklahoma in communication. He has published over forty articles in business and communication journals and has authored and edited six books focusing on communication. O'Hair has served as a consultant to numerous businesses, government agencies, and non-profit organizations. He is the former president of the El Paso chapter of the American Society for Training and Development and has served on the editorial board of five communication journals including the Journal of Business Communication and is the current editor of the Journal of Applied Communication Research. He is principal investigator and course administrator for the Department of Defense's Joint Course in Communication, an intensive eight-week course in advanced communication study.
Lynda Dee Dixon is Associate Professor in the Department of Interpersonal Communication at Bowling Green State University. She has served as Graduate Coordinator in the School of Communication Studies and as Faculty Associate in the Graduate College. Previously, she has been on the faculty at the University of Oklahoma, University of New Mexico, and Indiana University-South Bend. A Cherokee from Oklahoma, she began her research by studying the health communication of Oklahoma American Indian women. Her research has focused on diversity issues in health, education, and professional organizations. Dixon's publications include a co-edited book on women in prison, book chapters, and journal articles. Her three most recent journal articles have focused on the effects of architecture and posted signs in federal health care facilities for American Indians, and the phenomenon of rap music. She teaches graduate and undergraduate courses in health communication, intercultural communication, and organizational communication.
Most helpful customer reviews
3 of 3 people found the following review helpful.
An unedited book of common sense
By Julian
I had to read this for an undergrad communications course. It's basically a book of common sense. Most of the chapters are much longer than necessary, as if to fill a word quota. Some of the facts in the book, like the types of listening, are just plain made up. Every time they mention technology any computer literate person will get a laugh — they lazily added mentions of new technology like the iPhone without updating prices and products from at least ten years ago.
Words like "and" are constantly spelled wrong ("nad").
Here is an actual sentence, copied word for word from this book. This is not my error, and I actually have no idea what it's supposed to be saying:
"Internal summary builds consensus before moving to the next step. The leader may say 'we have decided that the problem is and that are related issues and probable causes.'"
This communications book fails at communicating even after seven editions.
2 of 2 people found the following review helpful.
excellent book
By R. Mandel
great reference, shows you how to do a varitey of things like write a cover letter, interview, resumes, you name it! i needed this book for a class and continue to use it to this day!
1 of 1 people found the following review helpful.
Strategic Communication in Business and the Professions
By Guy R.
There are many chapters within this book that can be utilized in everyday business. The chapter on interviewing is one that comes to my mind. This book provides a great look into how to become a better business oriented individual. The chapter on relationships, I believe, shows the reader how to correctly perform in the workplace. This was an all around good read, that was extremely informative and helpful.
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