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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and CasesFrom McGraw-Hill Education (Asia)
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Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students’ understanding of the material in the process.
- Sales Rank: #395663 in Books
- Dimensions: 10.12" h x 1.18" w x 7.99" l, 3.47 pounds
- Binding: Paperback
About the Author
�A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.
John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms. Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.
The University of Alabama
Most helpful customer reviews
0 of 0 people found the following review helpful.
I like this book
By Susan Chieng
I purchased this book for my class I am taking in college. It was mandatory to get the book so I got it on Amazon as a rental.
I like this book. The chapters are short and to the point. Lots of details and diagrams to help you understand the information. So far so good.
1 of 1 people found the following review helpful.
Five Stars
By Stephen F.
Great book on strategy! Good cases. Required reading for anyone studying business.
0 of 0 people found the following review helpful.
The book is an excellent tool for developing and analyzing strategy
By Rob Boyd
I'm a Business Grad student, and it's a required book, however the information and content layout is outstanding. The book is an excellent tool for developing and analyzing strategy.
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